Cliff Branch resides in San Luis Obispo, a college town centrally located on the West Coast between Carmel and Santa Barbara.

In his new book, American Made – A Boomer’s Reflection, Branch captures the aura of the boomer-dominated American culture, starting in the ’60s up to the present day. Written by Cliff Branch, one of the pioneers in youth marketing during the post-Vietnam era, the book features an abundance of compelling photographs (over 600 images) chronicling the last 50 years of American pop, business and political culture. Heartfelt and humorous, American Made is fearless in its scrutiny of the Boomer Generation.

Throughout American Made, Branch speaks frankly about his successes, failures and insights into the shifting American landscape. Having previously written a national bestseller (under a pseudonym) about the pitfalls of excessive recreational drug use, Branch once again demonstrates his skill for connecting with fellow boomers.

American Made also presents a series of short essays written from “a marketeer’s perspective” about American life under “boomer rule.” the subjects range from Wall Street to Fox News to health care. In essence, Branch examines the Boomer Generation’s success in living up to its own ’60s idealism and ponders its legacy as we transition into the digital age.